Create Business Services and Products That People Value

Creating great business services or products that people value is key to making money your way.

In Lead the Field, commentator Earl Nightingale once wrote, “In the last analysis, every person is, in reality, in business for himself, in that he is building his own life, regardless of who writes the paycheck. . . . You hold the office of president of this corporation, in that you are responsible for its success or failure. You and the members of your family are stockholders in your corporation, and it’s your responsibility to see that the value of the stock increases in the years ahead.”

“. . . remember this: Whatever you seek in the form of rewards, you must first earn in the form of service to others. All attempts to sidestep this law will end in failure, frustration. . . . if you’re worried about your income or your future, you’re concentrating on the wrong end of the scale. Look at the other end; concern yourself with increasing your (contribution) – with becoming great where you are – and your income and your future will take care of themselves . . ."

Here are important steps to making money your way:

* Find a niche that fits you and your customer(s)
* Sell benefits and solutions
* Innovate
* Mind the store.

An audio copy of Lead the Field which is compellingly written and a classic in personal achievement literature, can be obtained through Nightingale Conant.


A key to launching successful business services, and making money, is to . . .